Cult ‘netlabel’ UPITUP RECORDS are prepping for their massive 14th Birthday event in the only way they know how – by bringing you a stream of amazing free music that’ll rattle your teeth in their sockets and make you wonder why you even bothered to go to bed last night (because there’s so much amazing music to dance to of course). They have prepared three mixes for us that encapsulate the breadth of genres they have traversed over their 14 years, giving you a unique insight into their world.
Their seven-hour party on Friday 21st April also marks a decade of wildness in Liverpool, as they bring 20 DJs and electro acts to The Magnet, where it all began for them. The mega takeover will be a celebratory party split across two rooms, catering to those whose musical appetites are only sated by acid, noise and rave.
Having started in 2003, Upitup is a collective based between Liverpool, Stuttgart and Rome. The idea was to create an open platform for sharing ideas and staying/getting in contact with people, releasing music for free via upitup.com. Fuelled by founders Jacques Malchance, Pierlo and Isocore’s labour of love, the label shows no signs of stopping soon.
Below you can listen to the third mix in this series – Welcome To Upitup Part 3 – and you can also read Jacques Malchance’s accompanying description of it. And you can listen to the previous two mixes at the bottom of the page.
“This is the final mix in this series. Finally we get to the crunch: probably the first thing that comes to mind when you say electronic music: dance culture, rave, bangers. Of course we love it! It was important to showcase that we’re not just about ‘it’ in general, and that Upitup has always been a genre-spanning community. But since the very beginning (Roglok introduced us all to the beauty of a 303 squelch) it’s been an up-it-upwards journey; we love our raves, in all forms and colours, from acid to jungle, and I hope this mix reflects our joyful approach to the dancefloor. As we like to say, there’s a little bit for everyone here at Upitup”
“A common mistake people make is to think Upitup is all about electronic music. Whilst it is the predominant genre, we love our bands, guitars and bass guitars. In fact, very few people know we had an Upitup Big Band (which would vary from a three to a 16-piece). There are tons of recordings but no one ever had the guts to go through them all and edit them. So, in this mix I wanted to showcase Upitup’s human touch, the ‘rock’-solid foundation. You’ll find a couple of tracks from the same artist here and there. Since the very beginning, bands like AN ELEPHANT NEVER FORGETS (with their post-rock and Tortoisesque influences) and NOIDBOY (with his raw guitar and vocal-driven music) helped forge our identity. Acts such as ERGO PHIZMIZ and SATANICPORNOCULTCHOP were cult figures in the free music scene, and their releases were landmarks in our catalogue, becoming the soundtrack of an era and a defining moment for Upitup. P.P. ROY is a legend and it was a huge honour to release his second ever LP; he is the master of funk and soulful sampling and his music has this amazing, encyclopaedic and nostalgic quality to it. There was a lot to choose from COSMIC ANALOG ENSEMBLE: his three LPs are filled with so much great music, he has this beautiful world music sensibility and loose jazz freedom. And there is also a bit of outside-the-box 8-bit jazz, as well as a little psych-out from THE WYRDING MODULE, and a brilliant avant-garde techno number at the end.”
“With this mix I wanted to showcase Upitup’s original affinity and interest with electronic music, which was leaning more towards the abstract and home listening side of things. We used to claim our music was ’emotronica’, as in we were fascinated by music with a sentimental and/or emotional quality; be it happy or sad, something with a story behind it, music with a feeling. I also set myself the limiting task of not using any tracks that I would have previously used in any other mix, picking some of the more underplayed and sometimes overshadowed gems.
“This is a great introductory mix to Upitup novices – and also an in depth showcase for the nerdy connoisseurs. It covers the grounds from 2003 to present and future, including exclusive unreleased tracks from new Upituppers on the block, EA MOON and HAPPY SHOPPER (respectively featured on upfree70 and upfree69, OUT SOON).”
The slogan ‘Up It Up!’ can be comprehended as a battlecry of digital culture. Unless you “up something up to the network”, it stays where it is, unshared (in your brain, on your PC, etc.). To “up it up” equally means to “go for it”, to “make it hot”.
It’s true what they say: the best things in life are UPFREE!
Upitup’s 14th Birthday Party mega-bash takes place at The Magnet on Friday 21st April. Advance £5 tickets are on sale now.