The video for SUGARMEN’s latest single Sold, has landed and it’s just over two minutes of sonic buzz and bliss – a perfect soundbite of what’s to come from the four-piece. The first single to be taken from their forthcoming debut LP, they’ve drawn comparisons to Buzzcocks and it’s easy to hear why, but the group also has a definite New York bite about them (we’re thinking the intelligent songwriting of Parquet Courts plus a shake of Talking Heads), as well as flashes of Glasgow Postcard post-punk. With a breadth of songwriting as wide as the Atlantic miles that separate their hometown from the Big Apple, we can’t wait to hear what the rest of the album, recorded at Parr Street Studios, has to offer.
Using footage of the band shot in Seoul, where they played international showcase Zandari Festa, the video lands after 18 months honing their sound and playing with the likes of Blur, Metronomy, Sleaford Mods and Hooton Tennis Club – and notching up the airmiles, with a trip to SXSW packed in too. Currently boxing off tour dates around the UK, they’ll stop off at The Zanzibar for a homecoming show on 28th April, as well as play Sound City and LIMF.
Sold is out on 19th May via Modern Sky Records.
Directed by Emily Jane Lomas and John Johnson
Filmed by John Johnson, Emily Jane Lomas and Rob Godfrey
Edited by Emily Jane Lomas