Photography: © Apple Corps

This festive season will see a brand new Beatles listening experience come to Liverpool.

SGT PEPPER’S LONELY HEARTS CLUB BAND – THE IMMERSIVE EXPERIENCE, situated within the Dr Martin Luther King Building on the Albert Dock, will offer listeners the chance to hear a brand new mix of the legendary album produced by Giles Martin, son of original Beatles’ producer George Martin.

Running from 19th December to 9th January, the audio installation utilises Dolby Atmos technology to deliver a 360 listening experience that draws attendees into intricacies of the revered record, from each wave of circus laugher and gasps, to the full force or prog-pop perfection – much of which is lost in the original mix of the album.


Played to an audience in low lighting, the high definition mix allows the record to illustrate itself from within the immersive environment, generating as near as possible sensation to hearing the album played live by John, Paul, George and Ringo.

Commenting on the mix, produced by pushing the original recording tapes as far as limits can sustain, Giles Martin said:  “Experiencing this Dolby Atmos mix allows us to fall into the record and to totally immerse ourselves in the fantastical world that was so beautifully created at Abbey Road Studios over 50 years ago.”

The installation, which is free to attend, is being presented in partnership with Tate Liverpool and National Museums Liverpool. Those wishing to experience the Atmos mix of Sgt Pepper must register for tickets on online via the link below, with sessions for the listening playback running in five time slots a day: 10am, 11:30am, 3pm, 2:30pm and 4pm.


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